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Home Décor

Justin Brown

Rochester's Face of Home Décor

Curated. by justinteriors

144 East Main Street, Webster



Justin Brown, interior designer and owner of curated., a local home boutique, always had a passion for décor and is inspired by the things that make a house a home. With a great eye for mixing vintage items with new, Justin has quickly carved out a niche for himself in the community.

As a D&C top 3 finalist highlighting the area’s top furniture stores, he is very grateful for how welcoming the community has been. Focused on giving back, Brown has hosted special events to benefit local charities and has worked with Ryan Callahan Foundation and Webster Comfort Care, to name a few.

Growing up he learned from and admired his parents who created a welcoming home that he and his sisters enjoyed coming back to throughout their lives. Originally from Athens, PA, a small town outside of Elmira, Justin built his career as a visual merchandiser for a variety of well-known brands including American Eagle, Banana Republic, Club Monaco, and MacKenzie-Childs.

After spending many years in New York City, he and his husband moved to Rochester in 2018, where he began working for Peggy Growney at Windsor Cottage. When she closed her doors during the pandemic, it was the catalyst for Justin to start his own business. He first displayed items at The Shops at West Ridge and immediately built a following of people who supported him and hoped he would expand. From there, it wasn’t long until he established curated., which opened in the Spring of 2022.

“Home has always been important to me. As we reflect on what is most important to us, we all come back to our home, our safety net. I wanted to be able to make a unique offering to the Rochester community that would make our homes feel warmer and more inviting.” - Justin Brown

At curated. guests will find a collection of old and new home furnishings and décor such as kitchen and dining wares, lighting, pillows, gifts, accessories, and more. As a visionary who is constantly bursting with new ideas, his goal is to provide products to the Rochester community that we wouldn’t otherwise be able to find locally.

He is drawn to the Village of Webster because of the charming, quintessential Main Street feel and incorporates all the special touches that customers appreciate about small businesses. His passion and enthusiasm are evident whether you are physically in his shop or following him on social media, where he gives you a glimpse into the store and his own home, with the hope to inspire creativity and help people build a collection of unique items for their homes.

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