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Adding Storage & Style to your Home

The new year allows us to reset our homes after the hustle and bustle of the holidays with resolutions to organize our belongings. When decluttering and cleaning out, the process begins well before tossing, donating, and sorting through items. It starts with having the right storage systems in place to maximize the space available within your home. 


No one knows this better than the team at Concept II Closets. They are the experts in home organization, providing custom closet and storage solutions to homeowners across the area.A division of the premier design-build studio, Concept II Kitchen & Bath, the closet division launched in 2018 to bring high-quality storage solutions to the Rochester market. 



CEO Ross Pino says, “Homeowners are looking for alternative options for their closet and storage needs. Our clients trust us to come into their homes and make their kitchens, bathrooms, and living spaces more beautiful and functional, and closets are a natural extension of that. From master walk-ins and bedroom reach-ins to pantries and mudrooms – the possibilities of how you can incorporate custom storage solutions are endless.” 


FREE Design Consultation

Visitors to the showroom find a wide variety of closet displays to showcase the range of modular options available. Closet Designer for Concept II, Adrienne Cooper, says, “Many people don’t realize we have storage systems for every space of the home. From standard reach-in and customizable walk-in closets to pantries, mudrooms, and even garages – our showroom serves as a source of inspiration to see the possibilities of what can be done.” 


From there, the designers at Concept II schedule a free, in-home consultation to view your space and make recommendations. There, they get a better idea of your needs, budget, and timeline to best transform your space into a well-designed and organized room. 

Focused on Quality and Service



For over 50 years, Concept II has been the preferred home renovation destination for homeowners, designers, architects, and tradespeople because of their attention to detail, quality craftsmanship and commitment to excellence. They bring the same expertise and care to the closet business, with a dedication to each client and unique project, ensuring they not only meet but exceed expectations. 


As a local, family-owned company with strong ties to the Rochester area, the level of service and quality each client receives is superior to other options. Dave Weston, Operations Manager at Concept II, says, “There is no one solution that works for everyone. Each project we work on is customized to the unique needs of our clients.”


Featuring more than 35 finish options and German-engineered hardware, the design possibilities are endless. Pair that with veteran installation teams, a dedicated project manager, and short lead times, and it’s no wonder Concept II Closets is becoming the top choice for customized storage solutions in the area.



Unexpected Storage Solutions

Concept II’s designers shared some unexpected storage solutions to make the best use of space and tackle clutter once and for all!



Convert a Spare Room into a Master Closet: “One consistent trend we continue to see is clients converting an unused spare bedroom or office into a walk-in closet,” Adrienne shares. Although many people don’t think they have a large enough space, everyone typically has a spare room they are not using and can convert that into their dream closet.

Multipurpose Rooms: These have become very popular with people adding Murphy beds into an unused room to quickly accommodate guests. Clients also use these rooms as opportunities to add cabinets, shelving, or even small islands to provide hidden storage that can accommodate crafting and gift-wrapping needs.


Working Pantries: An emerging kitchen trend is adding a working pantry to store food purchased in bulk as well as small appliances and extra serving dishes. Many pantries even include countertops and areas for food prep and clean up. These are often areas tucked away when not in use, but readily accessible when needed.


Garage Storage: Garages are used to store such a wide array of items – from car necessities and snow gear to sports equipment, lawn clean up, and tools – it can be difficult to find a solution that works for so many different things. Adding a slatwall, overhead racks, cabinets, drawers, or bins can help give a home to each item, making it easier to find and more likely to be put away. 


Mudroom: Whether it’s a foyer, laundry area, or entryway, mudrooms can quickly turn into a cluttered mess. An organized mudroom often features dedicated cabinetry, storage racks, shelving, drawers, and cubbies to make putting coats, hats, shoes, and backpacks away simpler and easier to access when needed.



Visit our stunning showroom in the Piano Works Plaza

349 W. Commercial Street, East Rochester

Book a FREE Design Consultation at conceptiiclosets.com

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